I don’t care about you.
I care about beer. And pretty girls. And being outside on a Saturday night in the spring. I’m a casual fan. I care about me.
I don’t care about your accounting. Or your ticket sales. Or how much you have to mark up my beer to turn a profit on your concessions.
I know you want me to care. You keep writing me letters asking me to think of your bottom line when I make decisions about my disposable income. But your financial interests are pretty low on my List of Things to Consider When I Spend My Money.
Know what’s higher on my list? Puppies and kittens. That damn Sarah McLachlan commercial gets me every time. And when I have a little extra cash to share with my favorite causes, I’m going to donate it to the puppies and kittens. Not your sports team. A sports team can take care of itself. Puppies and kittens need my help. You don’t. You don’t have a cause. You have a business.
I may not care about you, but I do like you. I definitely appreciate you and envy the fact you have enough money to bankroll a women’s soccer team. And once I come to your stadium (oh, can I find directions on your website?), if I see an exciting soccer match with thrilling goals and outstanding saves, I will fall in love with you. And then I’ll come back. I’ll even bring friends. I’ll buy jerseys and t-shirts and those cool scarves. The better time I have enjoying your product, the more likely I am to spend my money on your product. And I will advocate the hell out of your product on Facebook and Twitter and Tumblr. Because those are free ways of connecting with my fellow fans about your team, and it’s super easy.
So quit asking me for money. I’m busy. I have a life. I have a mortgage and car payments and mouths to feed and laundry to do. It’s up to you to make your entertainment option the single most compelling entertainment option for me. Then you’ll be at the top of The List.
Right after puppies and kittens.